Bangalore – As we step into a promising New Year, East Lifestyle, a pioneer in bespoke designer furniture for 27 glorious years, sets the stage ablaze with the grand introduction of its maiden in-house magazine, EL MAG.

Conceived by the visionary Ms. Aprajita Bhargava Bhasin, EL MAG emerges as a bi-annual masterpiece, promising readers a captivating journey through the realms of home decor, interior design, and furniture trends. Ms. Bhasin, renowned for her passion and expertise in the field, brings her profound knowledge to life in the pages of EL MAG.

First Ready to Buy Range: A Leap into Luxury Design

The exclusive unveiling of EL MAG took center stage a couple of months earlier at East Lifestyle’s avant-garde studio in Bangalore. The celebration reached new heights with the simultaneous launch of the brand’s premier Pret collection, marking a groundbreaking expansion in their offerings. Led by entrepreneur and design maestro Mr. Kabir Bhasin, East Lifestyle, known for ventures like FURLENCO, India’s largest furniture rental company, now ventures into ready-to-buy furniture, available for purchase on their official website,

The launch event was an exquisite blend of sophistication and creativity, not just spotlighting EL MAG but also unveiling East Lifestyle’s new furniture collection. The evening was adorned with exclusive artwork by the talented Meenal Singh, adding an extra layer of allure to the ambiance.

Exclusive, Invite-Only Extravaganza: A Night to Remember

Hosted by Ms. Aprajita Bhargava Bhasin and Mr. Kabir Bhasin, prominent figures in the industry, the event was an exclusive, invite-only affair. Ms. Bhasin, a former DD National anchor and All India Radio Jockey, shared her thoughts on EL MAG, stating, “This magazine is a labor of love, combining my passion for interiors and decor with a wealth of knowledge in the field. EL MAG is not just a magazine; it’s a journey through the realms of design and living.”

A Night of Glamour and Success: Celebrities Grace the Occasion

The event was graced by key figures in the industry, including prominent interior designers and architects. Personalities such as couture fashion designer Souank Sen Barat, lifestyle influencer Mayuri Dhote, architect and socialite Subhashish Mandal, socialite Ms. Khushboo Nagpal, photographer Nayan Soni, and fashion photographer Abhin Varghese added a touch of glamour and influence to the occasion.

The launch of EL MAG and the new furniture collection was met with resounding success, marking a significant milestone in East Lifestyle’s journey.

As East Lifestyle enters this new chapter, the company invites enthusiasts and connoisseurs alike to explore EL MAG and the latest additions to their furniture collection, redefining standards and pushing boundaries in the world of designer furniture.

For more information, visit or call for appointments at +91-80-405204200. Explore the elegance at their studio in Koramangala, Bangalore, India.

About East Lifestyle: East Lifestyle, a name synonymous with quality craftsmanship and innovative design, has been a distinguished presence in the designer furniture realm for 27 years. Founded by Mr. Kabir Bhasin, a visionary entrepreneur and design leader, the brand seamlessly combines style and functionality, catering to the evolving tastes of its discerning clientele. Ms. Aprajita Bhargava Bhasin, COO, and interior head, was honored by Women Entrepreneurs Magazine as one of the top 10 women leaders in the Indian Décor Industry earlier this year.

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